Greater China Film and Television Promotion Agency’s main business function is planning and carrying out film and television promotion (media promotion through television, newspapers, press releases, press conferences, websites and other media; and publicity generation - for example: organizing and planning a public forum to discuss a particular film or television show). The main functions of the Promotion Agency are:
In order to adapt ourselves to the demands of the film and television industry and to be successful in the market, we must research and analyze the market, precisely define and master the core concepts of the projects we are promoting and design both content and promotion materials that are tailored to the audience. The Promotion Agency of Greater China plans to become established on the basis of Greater China Media & Entertainment’s film and television projects and their correlative products and to maximize profit through efficient and effective productivity innovations in the field of promotion. |
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| Goal of the Promotion Agency | ||
Goal: To maximize the value of film and television projects and establish a strong trademark image for investors and producers. |
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| Professional Operational Mode | ||
We aim to be the initiator of productivity innovation in the film and television promotion industry by combining promotion and distribution processes and channels for increased efficiency and effectiveness. We intend to become the first film and television company in China to adopt internationally accepted standards and an outstanding level of professionalism. In order to translate our vast knowledge and
experience into tangible results, we make precise promotion
and
distribution plans for film and television projects, and maintain good
communications with directors and investors as a way to maximize their
benefit and improve the quality of the strategies. |
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| Building Excellence Through an Emphasis on Promotion | ||
We believe that superb service in the film and television industry is achieved by giving special attention to all aspects of the promotion process. Therefore, we pour additional resources and planning into: human resources within the promotion agency, the survey and analysis of the Chinese entertainment market, and the management, optimization and standardization of the operational system. |
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| Excellent Communication with Cooperative Partners | ||
Not only are we professional in every aspect of film and television promotion, we also have abundant experience in communicating with investors and producers of film and television projects. We maintain ongoing communications with our cooperative partners, benefiting from their experience and connections. By working together with our cooperative partners we find the most flexible and effective promotion and distribution channels and methods in the complex promotion environment. |
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| The Benefits of Strategy Analysis | ||
The most important thing in film and television promotion is correctly identifying the aim or core strategy of the project. Survey and analysis in all areas is necessary. We combine our market knowledge gained from years of hands-on experience with data analysis reports from domestic market survey institutions to design effective promotion strategies. We make extra effort to ensure that our promotion strategies are professional, customized for the specific market of each project, and perceptive to the changes in the film and television market. We can offer film and television projects the most professional, precise and reliable strategic suggestions about film and television promotion. |
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| Greater China Film and Television Distribution Company | |
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